Petit&amp;Jolie

Petit&Jolie

PETIT&JOLIE creates gentle, natural cosmetic products specifically designed for babies and mothers. The brand focuses on caring for infants' skin, supporting parents' comfort, and protecting nature.

Founded in 2013 in the Netherlands by Esther Keddeman, a mother of two, PETIT&JOLIE is built on a personal commitment to provide reliable, safe, and effective solutions.

Understanding that babies have unique skin—thin, dry, permeable, sensitive, and actively breathable—PETIT&JOLIE carefully crafts each product, selecting natural and organic ingredients that offer gentle yet thorough nourishment. This approach ensures safe and effective care, minimizes the risk of allergies, and strengthens parents' trust.

PETIT&JOLIE values simplicity and transparency. Its bright, user-friendly packaging is designed to help busy parents easily choose the right products, simplify daily skincare routines, and provide peace of mind.

Pure Ingredients, Gentle Care

PETIT&JOLIE’s formulas feature nutrient-rich organic plant oils such as almond, apricot kernel, sunflower, sesame, and jojoba. These are complemented by soothing natural extracts, including sea buckthorn, rosemary, chamomile, sage, and vanilla—each chosen for its nourishing and calming properties.

The Importance of Touch

PETIT&JOLIE strongly believes in the power of touch and the benefits of regular infant massage. Massage is known to promote muscle and neurological development, relieve colic, improve sleep, and strengthen the emotional bond between parent and child.

Commitment to Sustainability

PETIT&JOLIE upholds strict environmental responsibility, ensuring that every step—from ingredient sourcing and product creation to packaging and disposal—is eco-friendly. All products are free from mineral oils, petrochemicals, parabens, synthetic dyes, and harsh detergents.

PETIT&JOLIE: naturally gentle skincare that nurtures your child's delicate skin, builds parental confidence, and honors the environment.

Created by Esther for a relaxing bath

In 2012, Esther, a mom of a 3 and 1 year old, wanted to buy some products for her kids that would allow them to take a bath, relax and mark the end of a day before going to sleep. She couldn’t find the right cosmetics for them - so she decided to make them herself, and Petit&Jolie was born. This range is specifically designed to turn bath time and massage into a therapeutic bonding experience that helps children release the day's stress and sleep more soundly.

Pure Organic-first Natural Ingredients

What is kind to the earth is kindest to your child. These products are made exclusively from 100% natural ingredients, with a strong commitment to sourcing from organic farming wherever possible. We prioritize the purity of nature to ensure the most delicate skin is nourished without exposure to harsh chemicals.

Free From

With Petit&Jolie, there is no compromise on safety. Our formulas are strictly free from parabens, paraffin, and PEG ingredients, as well as synthetic fragrances, colorings, and preservatives. We provide honest, transparent care that is hypoallergenic and gentle enough for the most sensitive newborn skin.